Artificially Intelligent - Market Basket Analysis RRS feed

  • General discussion

  • Market Basket Analysis, also known as Affinity Analysis, is a modeling technique based on the theory that if a customer buys a certain group of items, he or she is more likely to purchase another group of items. Frank La Vigne explores the workings of this effective recommendation system.

    Read this article in the December 2018 issue of MSDN Magazine

    Monday, December 3, 2018 7:48 PM

All replies

  • Hi,

    I have both typed the code into a new Jupyter notebook and run the code at the download location.

    I am not getting any association rules for the UK and dont understand why not.

    If you ignore the small typo (there is no basket_final_de defined) I dont see anything wrong with the code.

    Can anyone help?! 

    Thanks :)

    Tuesday, December 18, 2018 3:02 PM
  • So may have answered my own question.

    With a min support of 0.06 (6%) I am getting no rules when applied to UK data.

    Once reduced to 3% I start to get some rules.

    Hope this helps!

    Tuesday, December 18, 2018 6:07 PM