KeywordPerformanceReport and what the columns "mean" RRS feed

  • Question

  • I am writing an application that retrieves KeywordPerformanceReports using the default set of columns. What I need to know is what the columns mean to the layman. I've been asked to include Date and Cost in the report and the closest I can come is TimePeriod and, possibly Spend. Is there any reference to the API for non-programming users?
    Wednesday, August 5, 2009 7:26 PM


  • TimePeriod is your date range and Spend is your cost. To find more human readable explanations of the columns, visit the ReportRequest Data object page (http://msdn.microsoft.com/en-us/library/bb671813.aspx), scroll down to the Remarks section, and drill down into the type of Report you want to request. Once inside the type of report you need, scroll down to the Elements area and click on the link under the Data Type column for the Columns row. Scrolling down into the Values section will give you the description for each column.

    More specifically and for the KeywordPerformanceReport, you can access the descriptions for the report columns here:


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