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June eCPM is horrendous RRS feed

  • Question

  • For the past few years June and December have consistently been the highest months of the year for eCPM.  My apps are all averaging 0.005 to 0.017 eCPM since December.  User counts are way up from previous years, ad impressions are way up, eCPM is like 1/5 to 1/10 what it normally would be.  What is going on?  Did Microsoft lose all of its advertisers?
    Monday, June 17, 2019 6:32 PM

Answers

  • Since no response was received, I'll chalk it up to advertisers pulling out.  An eCPM of $0.01 for the month of June is a first since I started developing UWP apps.  It's honestly no surprise though.  With some of the issues listed above CTR is probably the lowest it's been and what advertiser wants to pay for that?
    • Edited by GameFace.LLC Thursday, July 4, 2019 5:20 PM more specifics
    • Marked as answer by GameFace.LLC Thursday, July 4, 2019 5:20 PM
    Thursday, July 4, 2019 5:19 PM

All replies

  • Hi GameFace.LLC,

    The definition of eCPM is:Effective cost per thousand impressions. The value of eCPM decreases as the value of impression increases and increase as the values of ad cost increase.Did your Ad cost increase? 

    Best regards

    Daisy  Tian


    MSDN Community Support
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    Tuesday, June 18, 2019 4:34 AM
    Moderator
  • There's no statistic for "ad cost" on the Dashboard under "Ad Performance" that I can see.
    Tuesday, June 18, 2019 5:09 AM
  • Hi GameFace.LLC,

    This statistic can refer to the value of Estimated revenue(The estimated amount of money you received from the ads running on your app).

    Best regards

    Daisy  Tian


    MSDN Community Support
    Please remember to click "Mark as Answer" the responses that resolved your issue, and to click "Unmark as Answer" if not. This can be beneficial to other community members reading this thread. If you have any compliments or complaints to MSDN Support, feel free to contact MSDNFSF@microsoft.com.

    Tuesday, June 18, 2019 7:37 AM
    Moderator
  • No, estimated revenue is way down compared to 2016, 2017, and 2018.  Our user base has nearly doubled, impressions are higher, revenue is way down due to low eCPM.
    Tuesday, June 18, 2019 4:59 PM
  • There's a bug in the ad SDK.  It counts impressions when you have ad controls defined in XAML but they are not visible.  This is likely the cause of low eCPM.  The ad SDK should not display an ad (impression) if the control is not visible.  Here's a list of current bugs with the Advertising SDK:

    1)  Programatically changing IsAutoRefreshEnabled can cause unhandled exceptions
    2)  If an ad control is not visible the SDK still refreshes and gives impressions (zero CTR with these impressions because they aren't visible) - this is a result of having to remove all programmatic changes of IsAutoRefreshEnabled.  Previously when a control wasn't visible we would programmatically change IsAutoRefreshEnabled = false, but this resulted in 80% of our app's unhandled exceptions.
    3)  White ad banners are still being displayed in apps.  They are not clickable and this results in a low CTR.
    4)  This is a hunch based on feedback I've received from the Ad SDK team: when an app has low CTR it is more likely to get low quality ads which causes the app to have an even lower CTR.  If this is the case as to how the Ad SDK server functions, this is a poor implementation.  I don't see how an app can get out of the state of receiving low quality ads because the CTR for that app will not increase when it is only displaying low quality ads.  If an app has 100% visibility, it should not be punished for having a low CTR as this is likely due to uninteresting advertisements.

    In summary there is a lot of work to do on Microsoft's advertising SDK and it was disappointing to hear from the Ad SDK team that they have no plans to update the the client, especially given issue #1.



    • Edited by GameFace.LLC Friday, June 21, 2019 4:33 PM fix wording
    • Marked as answer by GameFace.LLC Thursday, July 4, 2019 5:18 PM
    • Unmarked as answer by GameFace.LLC Thursday, July 4, 2019 5:20 PM
    Friday, June 21, 2019 3:57 PM
  • Since no response was received, I'll chalk it up to advertisers pulling out.  An eCPM of $0.01 for the month of June is a first since I started developing UWP apps.  It's honestly no surprise though.  With some of the issues listed above CTR is probably the lowest it's been and what advertiser wants to pay for that?
    • Edited by GameFace.LLC Thursday, July 4, 2019 5:20 PM more specifics
    • Marked as answer by GameFace.LLC Thursday, July 4, 2019 5:20 PM
    Thursday, July 4, 2019 5:19 PM