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Uplift modeling RRS feed

Answers

  • Hi,

    Yes, we can do uplift modeling in AzureML. There are several algorithms for uplift modeling. In this experiment in AzureML Gallery we implemented a simple reduction from uplift modeling problem to binary classification problem using the following table:

    Treatment      Conversion     Uplift

    Yes                    Yes               Yes

    Yes                    No               No

    No                     Yes              No

    No                     No               Yes

    In the above experiment treatment = sending marketing email, conversion = site visit . We use uplift as a new label column.

    • Marked as answer by ych7 Saturday, March 7, 2015 12:42 AM
    Friday, March 6, 2015 11:14 PM