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Is it allowed to ask people to click on ads? RRS feed

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  • Hi Plamen Design,

    No, it is not. The primary purpose of your app should not be to get users to click ads.

    You can refer to policy 10.10.1 for more details.

    If you need to know more about advertising best practices and practices to avoid, there is an article about user experience guidelines for ads.

    Best Regards

    DaisyTian


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    • Marked as answer by Plamen Design Wednesday, June 13, 2018 6:04 AM
    • Unmarked as answer by Plamen Design Wednesday, June 13, 2018 6:24 AM
    Wednesday, June 13, 2018 1:48 AM
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  • What if the user is not forced to click, just asked if he wants to do so?
    Wednesday, June 13, 2018 6:26 AM
  • Unofficially + without refering to specific policy guidelines but simply as another developer, absolutely not.

    Any mechanism whereby you encourage clicks on ads is strictly forbidden by every ad channel we have ever used (over at least the last 5 yrs on most platforms) + doing so is highly likely to get your app/company blacklisted/ thrown out of relevant app store.

    The whole point for the advertizer is they want people who are genuinely interested in the content being advertized, why should they pay simply because someone clicked somewhere. E.g. imagine you are advertizing your app. If those ads generated lots of clicks but didnt generate any downloads you are unlikely to be very happy about that.

    And anyway, quite a few ad sources are not just 'click' based these days. Quite a few are 'impression' based with a bit of a top up for conversions.

    Wednesday, June 13, 2018 7:46 AM
  • Nope. It's also regulated by policies.
    Sunday, January 6, 2019 8:05 AM