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Totally invisible in Windows Phone Store for main keyword search

    Question

  • Hi,

    our battery app doesn't show up at all in store search results for keyword 'battery' or any other related keyword. 'Battery' is our main keyword as specified when we published.

    http://www.windowsphone.com/en-us/store/search?q=battery

    The app has been published for two weeks now and we can find it in Windows Store only if we search by it's particular name 'Juicy'.

    Rating display issue too, we have multiple ratings but only one is displayed on our page:
    http://www.windowsphone.com/en-us/store/app/juicy/51a477e8-65f6-4812-8e18-f9cecaaf1639

    Please advise, we don't see any chance for our app being reached by any Windows Phone user if we're totally invisible in Windows Phone Store search results. Any solution?

    Thank you.

    Monday, October 13, 2014 12:13 PM

All replies

  • Please check where your ratings come from. They are displayed in the store on a per country basis. If you look at the british site you will see the two ratings from the UK: http://www.windowsphone.com/en-gb/store/app/juicy/51a477e8-65f6-4812-8e18-f9cecaaf1639?signin=true

    If I search for battery in the online store it will show up on page 8 of the search http://www.windowsphone.com/en-gb/store/search?q=battery&startIndex=336&cpn=8 , so it's not missing. Due to having less downloads it simply shows up behind other Apps that deal with the battery (many of those also having "battery" in the name and very likely to be using the battery keyword as well).

    So while your App does show up the ranking algorithm simply is placing it farther to the back behind more established alternatives. I guess you will have to explore other avenues of getting your App known to people. You can try to contact blogs focusing on Windows Phone to run an article (if there is something unique over other such Apps you stand a good chance). You can present it on WP focused forums (at least some will accept Developers presenting their newest creations as long as you don't spam the forum with it - you will have to look at their forum rules).

    Putting an App into the store and hoping that will be enough unfortunately fails quite often. Especially if the App you built trys to enter a market segment that is as crowded as the one for Battery Apps.

    • Proposed as answer by Oliver Ulm Monday, October 13, 2014 1:19 PM
    Monday, October 13, 2014 12:31 PM
  • Cool. It seems that I have missed it. Takes awhile until you reach page 8. Regarding the alternative advertising options, we're doing it, this is why we have the few downloads and ratings.

    Thanks for the prompt reply, I appreciate.

    Monday, October 13, 2014 1:01 PM
  • If it does well with the users you reach that way you should at least become visible in the "New & Rising" category where hopefully more users will pick it up and your placement should improve. I wish you the best of luck.
    Monday, October 13, 2014 1:19 PM