I found this code that seems to work for me.
Public Function ParseText(TextIn As String, X) As Variant
On Error Resume Next
Dim VAR As Variant
VAR = Split(TextIn, "-", -1)
ParseText = VAR(X)
End Function
The I call it from my query:
Logo1: ParseText([QlikSense WIP-WIP Emb link]![PickSpclInstrDescription],0)
Logo2: ParseText([QlikSense WIP-WIP Emb link]![PickSpclInstrDescription],1)
Logo3: ParseText([QlikSense WIP-WIP Emb link]![PickSpclInstrDescription],2)