Windows Phone marketing badges/generator - where did they go?!


  • In the runup to Windows 10, DevDiv seems to have not only broken Windows Phone badge image links but hidden or lost the page to create or get a new one.

    This page seems perfect and is likely what I used before: The title at the top is "Windows Phone Store badge". It includes a link to a badge generator that emits html we can use on our webpages & emails: However, that page has nothing for Windows Phone. I even downloaded the zip file, but it contains nothing about Windows Phone. So where are the Windows Phone badges or badge generator? I used the generator before. It worked well. But now the link it had given me is dead!

    I know many developers who willfully ignore Microsoft platforms because Microsoft keeps abandoning platforms. You did it with Windows Mobile, then Windows Phone 7, now Windows Phone 8. (*) If you won't support developers, you will lose developers and your platforms will rightfully wither away.

    Yes, I'm using "you" for all of MSFT. You may not feel empowered to change things, but you'd be surprised what you can accomplish with just a little initiative. I was at MSFT for 5 years, I know how it works.


    Thursday, August 13, 2015 5:46 PM

All replies

  • So.... I guess I'll just make up an image instead of using anything official since no one has replied and I can find nothing official anywhere.

    I think I'll use Comic Sans and neon green. Maybe someone will notice and tell me where the badges went.


    Tuesday, August 18, 2015 9:35 PM
  • There are no longer separate stores for Windows and for Windows Phone. Everything now goes to the same Windows Store and so uses the same badge and link generated from the page you found.

    See Opening the Windows 10 Store for Developers for more on the unified store.

    You can create your own Windows dev platform suggestions or vote or comment on existing suggestions at or via the Windows 10 Feedback Tool.

    Wednesday, August 19, 2015 12:00 AM
  • In the Dev-Store's "App Identity" page:<blah>/Identity it lists 3 separate url's. One for Win10, one for Win8, and one for WinPhone8. I haven't tried the Win10 one but the other two seem to redirect to the Store app on both Win8 and WinPhone8. The WinPhone one seems to have one less redirect to open the Store app. So which of the three links should we use?

    Thanks for clarifying that the links are the same and so the graphics are now the same. You probably should have not silently broken all existing winphone img's. Seems like an odd decision. Now no one will trust your current solution to last beyond the next change.



    Wednesday, August 19, 2015 3:13 AM
  • Still no reply so we still have a dead image on our website. Not a great response time on this, especially when considering that MSFT is in fact the one that broke things for its customers.


    Monday, August 24, 2015 4:39 AM
  • Still no reply. Will the Windows 10 link lead to the Windows 8 store on Windows 8? Same question for Windows Phone 8. Should my website include all three links and I can just make up images to differentiate so customers can download the app and not be presented with an appstore the customer can't use?


    Friday, August 28, 2015 4:52 PM
  • Since there's no documentation or guidance on this, I decided I had to investigate on my own. Here's what I've found so others don't have to waste their time.

    This is for a app where both Windows 8 & Windows Phone 8 apps have always had the same app identity.

    Windows 10
    All 3 links lead to the Windows Store Web&App for the OS.

    Windows Phone 8
    All 3 links lead to the Windows Store Web&App for the OS.

    Windows 8
    All 3 links lead to the Windows Store Web&App for the OS.

    So..... why in the world does the app identity page of the Windows Store Dev portal show me 3 separate links? Why would anyone today every use anything but the Windows 10 link version?


    Friday, August 28, 2015 5:35 PM