CRM products RRS feed

  • Question

  • Hi


    This with regards to comparing CRM products with another standard non-microsoft products.

    If we were to compare Microsoft CRM Dynamics 3.0 with any other non-microsoft CRM products then what would be technical evaluation ?

    Mkft supports Sales, marketing, etc in their CRM but less with reports and integrity with exisiting system, or workflows.




    Tuesday, November 7, 2006 3:09 PM

All replies

  • Oddly enough, my company builds CRM software that competes with MS CRM in the US, but we also sell MS CRM outside the US (it's a long story).  I would look at the functionality you need ahead of any specific technology approaches.  Buy the product that has the macro-functionality you need -- account management, forcasting, marketing campaigns, order management, customer service / help desk, etc.  Next, pay special attention to how disconnected users work with the system and how laptops and remote devices work on the road, Finally, look at the customization toolkits and be sure you understand how product updates are reconciled with your modifications.

    All of the packages will tell you they are cutting-edge SOA/WS/whatever and those claims are generally, well, defendable.  But architecture bullet-points won't really tell you how easy it will be to integrate the product to your other systems.  All CRM systems wind up integrated to *something*.  Look at what tables (like "customer") you'll need to keep in sync with whatever other applications you have.  Make sure you can see how security flows through the web services layer if that's how you plan to transfer data between apps.


    Tuesday, November 7, 2006 5:56 PM