Hi Suilen
I assume you're using a product similar to this one:
All USB devices do a device driver installed on the PC. In your case this driver exposes itself as a viruual COM port.
To get this working on a your Windows CE based device - you'l need a device driver that provides a virtual COM port on the device.
So check with the manufacturer of your device to get the appropriate drivers.
Many devices I'm arware of do use a FTDI silicon - and they do offer Windows CE drivers (here).
Hope this helps
Michael