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Did Microsoft deactivate your ad units? RRS feed

  • Question

  • PubCenter for Windows 8 team sent me an email and told me that some of my Windows 8 apps doesn't applicable for their content policy and had deactivated the corresponding ad units.

    The email from MS:

    "It has come to the attention of the Windows 8 Ads-in-Apps team that some of the content in your apps are not in compliance with our content guidelines for apps that choose to monetize using the Microsoft Ad SDK.  We aim to provide our advertisers a brand safe environment, and your app has been deemed unsafe for the brands we work with.  The full list of affected apps is below.

    How to Ask Girl Out - Win8

    How to Kiss a Girl - Win8

    How to make out - Win8

    How to Kiss a Boy – Win8

    How to French Kiss – Win 8

    How to Kiss

    At this time, your ad units have been deactivated and must remain deactivated indefinitely.  If you have any questions, I can be reached at the contact info below."

    I don't why these small apps about kissing violate their content guideline, just because advertisers don't have ad about kissing? All these apps' ad units are in "LifeStyle" category, the same with apps category. Isn't kissing a kind of life style?

    Replied Microsoft's mail but no response till now. So I would like to know if anyone have the same experience with me, and how Microsoft explained?

    Thanks,
    Ruth

    Wednesday, September 18, 2013 11:13 AM

Answers

  • The final result is: Win8 pubCenter team just deactivated my ad units with the following reason.

     "We have a very high standard for what is considered pornographic or obscene in order to protect our advertisers’
    brands.  Anything at risk of being considered pornographic or obscene is removed."

    I have the similar Windows Phone apps with Microsoft advertising support, but I didn't received any warning from Windows Phone pubCenter team.

    Can we have a result that: Win8 pubCenter team is more conservative than Windows Phone pubCenter team? or more imagination :) 

    Sunday, October 6, 2013 5:32 PM

All replies

  • The issue is not that they don't have relevant ads for you. The issue (whether you agree or not) is that they have decided not to show any ads in your app because of your app's own content. This is what they mean by "We aim to provide our advertisers a brand safe environment". In this case, for example, Jeep may not wish to be seen advertising on an app explaining how to french kiss.

    There is no way to 'fix' this; you simply cannot serve Microsoft ads in these apps base on their own content. You would probably need to switch to paid versions if you want to make anything from them.

    Thursday, September 19, 2013 8:15 AM
  • Thanks NateMonster. I know Microsoft don't want to show any ads on these apps, but why? After catching up with another mail, Microsoft reply's that

    "We reserve the right to stop ads in apps if we feel the content violates any of these policies:

    See Section 5.2  here re: obscene, pornographic content:http://msdn.microsoft.com/en-us/library/windows/apps/hh694083.aspx"

    They think of these kissing apps are pornographic content! Faint! If they are true, why all of them can pass Windows Store team's certification?

    Thursday, September 19, 2013 8:58 AM
  • The final result is: Win8 pubCenter team just deactivated my ad units with the following reason.

     "We have a very high standard for what is considered pornographic or obscene in order to protect our advertisers’
    brands.  Anything at risk of being considered pornographic or obscene is removed."

    I have the similar Windows Phone apps with Microsoft advertising support, but I didn't received any warning from Windows Phone pubCenter team.

    Can we have a result that: Win8 pubCenter team is more conservative than Windows Phone pubCenter team? or more imagination :) 

    Sunday, October 6, 2013 5:32 PM