http://msdn.microsoft.com/en-us/library/microsoft.dss.core.attributes.partnerattribute_properties.aspx The "ServiceB" is the Name
property. It used for easy differentiation between services, eg, let's say you have 2 Generic Differential Drives for a 4x4 vehicle - you would call the front "FrontAxle" and the rear "RearAxle". Then, via xml, you can readily and easily identify
the different services when inspecting the files by hand. There are additional ways for using the Name attribute, including identifying a node programmatically via code.