Data Mining With Direct Marketing

Question

Hello Data Miners!

 I have been reading about Data Mining in preperation for my assignment titled 'How are data fusion and data mining used to improve the effectiveness of direct marketing?' , as you are all no doubt the tip top brains of Data Mining, I was wondering if you could point me in the direction of anything useful you can see for my assignment, I have currently been reading 'Mastering Data Mining' and 'Data Mining Cookbook'.

 

Thank you all! 

 

-Meowth

Answer 1

Maybe you should read: http://cling.csd.uwo.ca/papers/kdd98.pdf
Data Mining for Direct Marketing: Problems and Solutions 

It would be very usefull for you

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pac

Answer 2

Thanks Pablo! :)

Answer 3

Thank you, I'll look into that as well.

Answer 4

The paper describes the first problem, but offered no solution for it.  Under the title, "Solutions", it started talking about the second problem.  The first problem is most common and it's the one we need solutions for.