Sunday, February 14, 2010 2:42 PM
Hello Data Miners!
I have been reading about Data Mining in preperation for my assignment titled 'How are data fusion and data mining used to improve the effectiveness of direct marketing?' , as you are all no doubt the tip top brains of Data Mining, I was wondering if you could point me in the direction of anything useful you can see for my assignment, I have currently been reading 'Mastering Data Mining' and 'Data Mining Cookbook'.
Thank you all!
Monday, February 15, 2010 12:36 PMMaybe you should read: http://cling.csd.uwo.ca/papers/kdd98.pdf
Data Mining for Direct Marketing: Problems and Solutions
It would be very usefull for you
Wednesday, February 17, 2010 1:21 PMThanks Pablo! :)
Friday, October 29, 2010 5:37 PMThank you, I'll look into that as well.
Tuesday, April 05, 2011 12:47 AM
The paper describes the first problem, but offered no solution for it. Under the title, "Solutions", it started talking about the second problem. The first problem is most common and it's the one we need solutions for.